Content often delays a website more than design or development. Give it owners, source material, review stages, and deadlines from the start.
01
Create a content inventory
List current pages, documents, downloads, forms, media, owners, traffic, and known issues. Mark each item to keep, improve, combine, redirect, archive, or create.
02
Write for user tasks
For each page, name the audience, the question that brings them there, what they need to understand, and the next action. This keeps internal company language from taking over the page.
03
Assign ownership and approval
Name the subject expert, writer or editor, approver, and person who publishes the page. Agree on legal, technical, leadership, and programme reviews before deadlines become urgent.
04
Plan migration and maintenance
Decide who enters content, prepares images, checks links, adds redirects, and reviews the finished pages. After launch, give regularly changing information an owner and update schedule.