A redesign should improve how the website serves your business, not only how it looks. Start by stating what has changed and what the new site must make easier.
01
Begin with the reason for change
Write down the business or communication problem before discussing colours or layouts. You may have a new strategy, unclear services, hard-to-manage content, poor mobile use, weak enquiries, or an outdated brand.
- What can users not do easily today?
- What has changed in the business?
- What should the new website help you achieve?
02
Audit the current experience
Review analytics, search terms, common enquiries, support questions, content, performance, and the pages your team struggles to maintain. Keep what still works instead of replacing everything.
03
Align audiences, journeys, and content
List your main audiences and what each person comes to the site to do. Use those tasks to plan the navigation, pages, calls to action, and content.
- Name one owner for every required page.
- Approve structure before polishing every sentence.
- Plan redirects for URLs that will change.
04
Define success before build
Decide what you will review after launch. This may include completed tasks, qualified enquiries, publishing time, speed, accessibility, or search visibility. Do not hold the website responsible for results it cannot produce alone.