Graphic & Video Designs

Time is spent reviewing the brief and asking followup questions before beginning more thorough research and brainstorming.

Taken into account are a client’s competitors, market trends, product or service differentiators, the history and future of the business, the current brand, and brand aspirations.

Multiple pen and paper sketches are made for idea generation and helps generate a strong set of possible directions.

Most sketches are made redundant, but the point is to explore as many directions as possible before narrowing it down to the strongest ideas.

The effective ideas are then developed in digital format. This stage involves transferring the options to Adobe Illustrator, Photoshop, and finally to a PDF for the presentation.

Designs are shown in context using digital mock-ups (i.e., in situations where the design will be used upon project completion — as a brochure, on a billboard, Facebook advert etc.).

Then it’s over to the client to consider the designs and prepare feedback based on how the ideas fulfill the brief.

This involves finalizing an option or making revisions until exactly the right direction is reached.

The aim is to create designs that works for the respective business. There’s always flexibility here rather than the need for an immediate “yes” or “no.”

Artwork is supplied via email and/or made available for download. Specific file requests can be catered for.

My service doesn’t end once a client pays the final installment. Should any design-related questions crop-up, I’m on hand to provide an answer, or to offer assistance with design application.